Vahterus Gets a New Visual Identity

Vahterus unveils its visual identity remake today. The new logo, colour scheme, fonts and images aim for clearer communication and a stronger brand message.

Vahterus’s visual identity has been built up over the last 27 years. During that time, our company has grown significantly. We’ve invented new technologies and supplied premium heat exchanger solutions to customers all over the world. Now, we’ve renewed our branding to reflect these innovations and growth.

The starting point for the visual identity remake was the values on which Vahterus is built. Qualities such as our Finnish roots, simple and meaningful design, caring for the environment, reliability, trustworthiness, innovation and customer focus have always been fundamental to the way we think and act as a company, and the products we create.

To communicate these qualities, we’ve updated our logo with a design that’s strong, clean and dynamic. Our new fonts emphasise the straightforward solidity of our products, while our colour palette has been simplified and made bolder. We’ve also built a distinct brand imagery to showcase our product, people and business. The elements of our new look are shown across all our touchpoints, from website to exhibition booth and workwear to business cards.

The new visual identity premieres at Achema 2018 on 11 June. We will be exhibiting at Hall 4.0 Stand G11 until Friday 15 June.


Marketing Manager Sari Kesälä at Achema 2018.
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